The American church may be entering an era in which fewer people ask for Jesus to ‘get’ them, and more people ask him to save them: from the ruins of self, the lies of modernity, and the despair of unbelief.
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“Just do it.” “Obey your thirst.” “Never stop exploring.”
History loves a three-word marketing slogan. The best ones burrow deep into our cultural psyche and create sentimental bonds between us and the shoe, the soda, or the sweatshirt. In a way, the words themselves become the product. They symbolize the feeling we’re chasing when we reach for the next thing that might, just might, make us happy.
